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Chief Administrative Office recommending the Board approve the RFP process to be used to allocate $540,000 from the promotions account to be used by local organizations to carry out activities for the promotion of tourism, entertainment, business and leisure travel in the County of El Dorado.
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Funding: Hotel and Motel Tax (HMT)
Fiscal Impact/Change to Net County Cost: The amount of $540,000 has been budgeted for Promotions Program for FY 10/11. There is no net county cost.
Background: El Dorado County first enacted a hotel/motel tax in 1965. The current hotel/motel tax is $10% of the room charge.
Beginning April 2007, economic development staff refined the annual Promotions Program RFP awards process. These refinements included: a bifurcated review panel composed of members who were free of conflict of interest issues and issue area and industry experts from outside El Dorado County; incorporating nationally recognized awards process metrics and scoring “Best Practices”; and finally bringing transparency and impartiality to the annual Promotions Program RFP awards process.
In July 2009 economic development staff incorporated several structural changes in the Promotions Program RFP. These included: County adherence to published timelines; confirmation of all applicants required documentation; elimination of redundant Program Description/Program Evaluation data; and finally increasing the numbers of pages for responses in the RFP document.
The CAO’s Office is recommending the following RFP and contractual changes for FY 2010/11. These include:
· Incorporation of Mandatory Bidders’ Conference attendance;
· Reduction in the proposed RFP timeline from four to three weeks for application development;
· Development of an option for Multi-Year Funding in consultation with County Counsel
Reason for Recommendation: Reaffirmation of the annual Promotions Program and its award cycle process will ensure the continuation of collaborative marketing and pr...
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