Title
Department of Transportation recommending the Board:
1) Allocate $40,000 Economic Development - Transient Occupancy Tax Funds towards an educational campaign for Measure M, snow removal equipment acquisition, that has been placed on the March 3, 2020 Presidential Primary Election; and
2) Approve and authorize the Chair to sign the related Budget Transfer. (4/5 vote required) (Est. Time: 15 Min.)
FUNDING: Economic Development - Transient Occupancy Tax.
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DISCUSSION / BACKGROUND
On May 14, 2019, the Department of Transportation (Transportation) presented a report of department findings, and requested direction on funding possibilities and possible revenue generating options (Legistar File 19-0660, Item 41).
On July 16, 2019, the Chief Administrative Office requested direction from your Board regarding several potential ballot measures contemplated by different departments for presenting to the electorate for consideration, including a measure to increase funding for the County Service Area (CSA) 3 South Shore Snow Removal Zone. The Board directed the Department to conduct public outreach, and determine the potential for a positive outcome before bringing a request to the Board to set a measure for election (Legistar File 19-1047, Item 31).
On September 24, 2019, the Board received a presentation from FM3 Research of key findings from the CSA 3 survey that was conducted to gauge public sentiment about the level of services and the level of support for an increase to their annual assessment and directed staff to initiate proceedings for a measure to be placed on the March 3, 2020 ballot (Legistar File 19-1389, Item 22).
On November 7, 2019, the Board approved Resolution 169-2019 setting for election Measure M to consider a special tax for snow removal equipment acquisition (Legistar File 19-1396, Item 31).
Transportation is requesting funding to educate the voters within the CSA #3 South Shore Snow Removal Zone on the facts of Measure M prior t...
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