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Planning and Building Department, Economic Development Division, recommending the Board consider the following:
1) Find that support for the Coloma-Lotus Business Council provides a public benefit by promoting tourism, entertainment, business, and leisure travel in the County; and
2) Approve and authorize the Chair to sign Agreement 8687 with the Coloma-Lotus Business Council, with a not-to-exceed amount of $25,000, and a term of one (1) year effective upon execution.
FUNDING: Discretionary Transient Occupancy Tax.
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DISCUSSION / BACKGROUND
Policy B-16, Budget Policies, states that the County’s Discretionary Transient Occupancy Tax (TOT) revenue, excluding voter-approved Tahoe area-specific revenue, shall be directed toward the impact of tourism and economic development, with consideration for support of tourism and promotion activities within the County and for continued support for grant fund allocations to support Veteran programs within the County.
The Coloma-Lotus Business Council (Council) is a non-profit organization, whose primary objective is to take actions toward increasing visitation and tourism to the Coloma and Lotus river-valley recreation area by modernizing and updating associated websites, as well as developing other digital assets to boost overnight stays and off-season visitation to local businesses. Under Agreement #8687, a one-year Funding Agreement with a not-to-exceed of $25,000, the Council will focus their efforts on the following:
· Conduct a thorough review and update of search engine optimization (SEO) strategies across all digital assets to improve visibility and ranking on search engine results pages.
· Analyze and enhance the user interface and user experience of both websites to streamline navigation and improve overall efficiency of site deployment.
· Optimize and re-purpose existing content to align with current best practices for website accessibility.
· Create new content, including videos, photos, and copy, ...
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