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Chief Administrative Office recommending the Board:
1) Find that the continued support for the Take Care Billboard Campaign provides a public benefit by providing education to limit the environmental impacts of tourism through billboard advertisements targeted at visitors coming into the Lake Tahoe area; and
2) Approve and authorize the Chair to sign Agreement 7516 with Tahoe Fund to provide a funding contribution for the Summer 2023 and Winter 2023-24 Take Care Billboard Campaigns for effective upon execution for a one-year period, in the amount of $10,000.
FUNDING: Discretionary Transient Occupancy Tax (TOT).
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DISCUSSION / BACKGROUND
TOT, or Hotel/Motel Occupancy Tax, is a tax imposed on the daily rental price of a room in a lodging facility, including vacation home rentals, when used by visitors staying in the unincorporated portions of El Dorado County for a period of 30 days or less. Neither the tax code nor El Dorado County Ordinances require any specific use of TOT funds that are collected through the 10% TOT rate that was established in 2004; however, TOT funds have been directed to promote tourism and economic development and mitigate the impacts of tourism.
On April 13, 2021, with Legistar Item 21-0599, the Board approved a Funding Agreement with Tahoe Fund for the provision of funding the Summer 2021 Billboard Campaign, a 16-week visitor education effort from May 24, 2021, to September 12, 2021. The Board authorized payment of $5,000 for this Community Funding Request, utilizing General Fund Community Funding appropriations.
On October 12, 2021, with Legistar Item 21-1605, the Board approved a Funding Agreement with Tahoe Fund for the provision of funding the Winter 2021-22 Billboard Campaign, a 16-week visitor education effort from December 13, 2021, to April 4, 2022. The Board authorized payment of $5,000 for this Community Funding Request, utilizing General Fund Community Funding appropriations.
On July 19, 2022, with Legistar...
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