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Planning and Building Department, Economic Development Division, recommending the Board consider the following:
1) Approve and authorize the Chair to sign Funding Agreement 6493 with the Economic Development Corporation of El Dorado County (EDC2) for a funding contribution towards the development of a Destination Operating System provided by Zartico for use in marketing, community development, and sustainability efforts related to tourism, with a term of one (1) year and a not to exceed amount of $9,000 for the first year implementation and services, with an optional additional $9,000 and additional one (1) year term extension and a total not-to-exceed amount of $18,000, contingent upon EDC2’s successful renewal of an agreement with Zartico for a second year of service; and
2) Authorize the Purchasing Agent, or designee, to execute any further documents determined necessary related to Funding Agreement 6493, including amendments which do not increase the not-to-exceed amount or term of the Agreement, contingent upon approval by County Counsel and Risk Management.
FUNDING: Transient Occupancy Tax funds.
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DISCUSSION / BACKGROUND
In October 2021, EDC2 received a presentation and proposal from Zartico to develop and implement an automated, cloud-based Destination Operating System to provide a single source of intelligence that directly connects to third-party data providers via Application Programming Interfaces (APIs) of primary data sources to automate data ingestions into Zartico’s cloud-based warehouse, which will be used to track and disseminate data related to marketing, community development, and sustainability efforts associated with tourism.
Additionally, the Destination Operating System will include data addressing tourism employment statistics and recovery metrics, which will be used to better understand the impact of tourism in different areas of the County, quantify the impact lost jobs and revenue, and provide insight into ideal times t...
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