Title
Supervisor Novasel recommending the Board:
1) Find that a public benefit is derived from supporting the Tahoe Fund's efforts to increase education to visitors this summer through a regional billboard campaign; and
2) Approve and authorize the Chief Administrative Office to sign a Funding Agreement, consistent with the County's standard form and upon the approval of County Counsel, with the Tahoe Fund authorizing payment of $5,000 community funding contribution in support of these efforts.
FUNDING: General Fund.
Body
DISCUSSION / BACKGROUND
The 2021 billboard campaign would run 16 weeks from 5/24- 9/12 and include a geofencing feature to target travelers coming into the Tahoe area with mobile advertisements. All billboards will be digital, allowing the ability to change the message to focus on specific issues or holidays. These are the billboard locations available: I-80 in Colfax, Hwy 50 in Rancho Cordova, Hwy 395 at the Spaghetti Bowl (Reno), Hwy 395 before 431 exit South Reno, and Hwy 50 outside of Carson City.
A funding agreement is required in order for the County to process the payment to Tahoe Fund. Approval by the Board provides the finding that a public benefit is derived from supporting this endeavor, which seeks to limit the environmental impacts of visitation in South Lake Tahoe.
ALTERNATIVES
The Board could choose not to approve the funding request, and no funding would be provided in support of these efforts.
PRIOR BOARD ACTION
N/A
OTHER DEPARTMENT / AGENCY INVOLVEMENT
Tahoe Fund, TRPA
FINANCIAL IMPACT
The Board of Supervisors allocated $30,000 in the Fiscal Year 2020-21 budget in General Fund - Other Operations (Department 15) to be available for community funding requests supported by the Board. Approval of this item would allocate $5000 from this amount. There is no additional impact to the General Fund due to the approval of this agreement.
CLERK OF THE BOARD FOLLOW UP ACTIONS
None
CONTACT
Supervisor Sue Novasel