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Planning and Building Department, Economic Development Division, recommending the Board receive a presentation from Jody Franklin of the El Dorado County Chamber of Commerce - Visitor's Authority on activities completed for Fiscal Year 2019-20, pursuant to the existing Funding Agreement that has a term from July 1, 2019 through June 30, 2021 in an amount not to exceed $861,840 481,840 for the two-year term.
FUNDING: General Fund (Transient Occupancy Tax).
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DISCUSSION / BACKGROUND
The County has entered into agreements with various organizations over the years that act on the County's behalf to promote tourism, entertainment, business, and leisure travel. Effective July 1, 2019, the County entered into an agreement (Funding Agreement #3971) with the El Dorado County Chamber of Commerce - Visitor's Authority to conduct the following during the period of July 2019 through June 30, 2021:
Promotion/Advertising:
1) Print 83,000 magazine travel guides and distribute them on an ongoing basis to multiple regional locations.
2) Maintain and keep current a website and social media pages dedicated to visitor activities in El Dorado County. Identify new website trends to keep site and page view traffic consistent.
- Increase site and page views by 5% in year-to-year analytics.
- Maintain postings and website information.
3) Implement an SEO (Search Engine Optimization) strategy.
Provide Visitor Information out of market and in market
1) Staff Visitor Information Center which provides a comprehensive collection of local, regional and state visitor resources.
2) Provide ongoing fulfillment of visitor information requests.
3) Respond on a timely basis to information requests regarding tourism activities, on line and by phone.
Develop and update curated content for use across all platforms:
1) Increase photo library to incorporate three new areas of interest within El Dorado Co...
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