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Planning and Building Department, Tahoe Planning & Stormwater Division, recommending the Board authorize a $10,000 General Fund contribution toward a national destination management consultant contract and up to 40 hours of staff time to participate in the Tahoe Regional Planning Agency’s Responsible Recreation and Tourism Initiative.
FUNDING: General Fund.
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DISCUSSION / BACKGROUND
The Tahoe Regional Planning Agency (TRPA) is kicking off a Responsible Recreation and Tourism Initiative and they have asked Basin partners, including the County, to participate. Public and private partners engaged in the process so far include the City of South Lake Tahoe, Washoe County, Tahoe Conservancy, Lake Tahoe Visitors Authority, North Lake Tahoe Resort Association, Incline Village Crystal Bay Visitors Bureau, USDA Forest Service Lake Tahoe Basin Management Unit, Nevada Division of Outdoor Recreation, Tahoe Fund, and Visit Truckee. Staff recommends contributing $10,000 to the effort and authorizing up to 40 hours of staff time to participate in the initiative.
The partnership will select a leading national destination management consultant firm to guide the process in collaboration with a Steering Committee. The total budget for the planning work is $175,000. To date, the partnership has secured $120,000 and is actively seeking the remaining amount.
Ultimately, the initiative aims to achieve the following:
· Create a shared vision for the future of tourism
· Consider a new economic model
· Develop strategies to influence stewardship
· Provide sound baseline information and performance measures
· Set the course for coordinated action and decision making
The result of the Consultant's efforts will be a professional white paper on the status and trends of tourism in the Tahoe Basin, as well as a vision and mission statement, and project workplan for the Steering Committee in order to implement the strategies and tactics that they agree upon as a result of th...
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