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Planning and Building Department, Economic Development Division, recommending the Board:
1) Find that the continued support for the Take Care Billboard Campaign provides a public benefit by providing education to limit the environmental impacts of tourism through billboard advertisements targeted at visitors coming into the Lake Tahoe area; and
2) Approve and authorize the Chair to sign Agreement 7589 with Tahoe Fund to provide a funding contribution for the Winter 2022-23 Take Care Billboard Campaign for the period of December 12, 2022, through April 16, 2023, with a not-to-exceed amount of $5,000, and a term expiring on June 30, 2023.
FUNDING: Transient Occupancy Tax (TOT).
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DISCUSSION / BACKGROUND
The Transient Occupancy Tax (TOT), or Hotel/Motel Occupancy Tax, is a tax imposed on the daily rental price of a room in a lodging facility, including vacation home rentals, when used by visitors staying in the unincorporated portions of El Dorado County for a period of 30 days or less. Neither the tax code nor El Dorado County Ordinances require any specific use of TOT funds; however, TOT funds have been directed to the Planning and Building Department, Economic Development Division (Economic Development), to offset operational expenses as well as other various tourism related expenses, including Funding Agreements to promote tourism and economic development.
On April 13, 2021 (File No. 21-0599, Item No. 4), the Board approved a Funding Agreement with Tahoe Fund for the provision of funding the Summer 2021 Billboard Campaign, a 16-week visitor education effort from May 24, 2021, to September 12, 2021. The Board authorized payment of $5,000 for this Community Funding Request, utilizing General Fund Community Funding appropriations.
On October 12, 2021 (File No. 21-1605, Item No. 8), the Board approved a Funding Agreement with Tahoe Fund for the provision of funding the Winter 2021-22 Billboard Campaign, a 16-week visitor education effort from Dec...
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