Title
Chief Administrative Officer recommending adoption of award of Request for Proposals of the 2007-2008 Promotions Program funds.
Body
Chief Administrative Office recommends that the Board:
1) Award the Promotions Program RFP’s as follows:
El Dorado Arts Council: $122,130
El Dorado County Chamber of Commerce Visitor's Authority Council: $190,440
El Dorado County Chamber of Commerce Film Commission: $111,270
Lake Tahoe South Shore Chamber of Commerce: $42,500
El Dorado Hills Chamber of Commerce: $36,750
2) Authorize the Chief Administrative Officer, or designee, to negotiate agreements with the above organizations in the amounts specified, noting that the contract with the El Dorado Arts Council, El Dorado County Chamber of Commerce for Film and Visitor’s Authority will be retroactive to October 1, 2007; and
3) Authorize the Chair to sign the attached agreements subject to approval by County Counsel and Risk Management approval.
Recommended Action: Approve.
Funding: Hotel and Motel Tax (HMT) recorded in Department 15.
Fiscal Impact/Change to Net County Cost: The amount of $503,090 is budgeted in the 2007-08 Promotions Program. There is no change to budgeted net county cost.
Background: The Promotions Program is designed to create a self-sustaining, long-term marketing and advertising Promotion Program on behalf of Arts, and Culture, Agri-Tourism, Business, Film and Tourism industries, using innovative and comprehensive strategies developed and implemented by partnerships among private, public, and non-profit entities throughout the County. The Promotion strategy identifies four key principles:
· Sustainable marketing of the County’s business and tourism amenities;
· Promotion of the County’s culture and environment t through the arts and film;
· Community-based partnerships that will leverage County revenues, thereby enhancing greater program outcomes; and
· Strategic vision for long-term promotional programming.
Reason for Recommenda...
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