Title
Chief Administrative Office recommending the Board: 1) find that it is more economical and feasible to engage an independent contractor for the provision of television production services in accordance with Ordinance 3.13.030; and 2) authorize the Chairman to execute an agreement with Todd Stanley doing business as Todd Stanley Productions for the production of "Experience El Dorado," subject to approval by County Counsel and Risk Management. (General Fund)
FUNDING: Hotel and Motel Tax (HMT).
Body
BUDGET SUMMARY:
Total Estimated Cost $50,000
Funding
Budgeted $50,000
New Funding $
Savings $
Other $
Total Funding Available $50,000
Change To Net County Cost $
Fiscal Impact/Change to Net County Cost: The amount of $50,000 has been budgeted within the 2009-2010 County Promotions budget. There is no change to net county cost.
Background: Experience El Dorado is the brainchild of Todd Stanley, of Todd Stanley Productions and Jaime Tafoya who met while conducting business visitations in the Coloma-Lotus area in October 2007, on behalf of the Office of Economic Development. Initial investors in this unique public/private marketing partnership include El Dorado County Office of Economic Development, the El Dorado County Visitors Authority, Red Hawk Casino, AT&T, and McDonalds Corporation.
Experience El Dorado is a half-hour television program, viewed monthly combined with a 24/7 online streaming video presence that features local attractions and events, interesting destinations and interviews with area personalities and visitors.
The aim of the Experience El Dorado is to brand and market the County’s unique community, quality of life, and business attributes to a wider audience via television and new media channels. In doing so, we are creating a partnership umbrella that encompasses local communities, business and trade groups, not-for-profits, and other community service based ...
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