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Chief Administrative Office recommending the Board adopt the following;
1) Award the Promotions Program RFP’s as follows: El Dorado County Chamber of Commerce Film Commission in the amount of $113,601; El Dorado Arts Council in the amount of $108,750; El Dorado County Chamber of Commerce Visitor's Authority Council in the amount of $202,973; El Dorado Hills Chamber of Commerce in the amount of $84,405 (full funding award contingent upon securing California Welcome Center designation); and the Lake Tahoe South Shore Chamber of Commerce in the amount of $90,272;
2) Authorize the Chief Administrative Officer, or designee, to establish agreements with the above organizations in the amounts specified, noting that the contracts with the El Dorado County Chamber of Commerce for Film and Visitor’s Authority, El Dorado Arts Council, El Dorado Hills Chamber of Commerce, and the Lake Tahoe South Shore Chamber of Commerce will all be retroactive to October 1, 2009; and
3) Authorize the Chairman to sign the agreements subject to review, minor revisions and approval by County Counsel. (Non-General Fund)
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Fiscal Impact/Change to Net County Cost: The amount of $600,000 has been budgeted in the 2009-10 Promotions account.
Background:
El Dorado County first enacted a hotel/motel tax in 1965.
On April 20, 2004, the Board approved a process for the distribution of promotional funds for the purpose of marketing and advertising to visitors the attraction of El Dorado County. The Board agreed to continue the practice of allocating approximately 50% of the Hotel/Motel Tax Revenue to the County’s Promotion Program but with some of the funding earmarked for contractual services provided by non-profit agencies.
On July 19, 2004, the Board adopted the General Plan within which includes the Economic Development Policy 10.1.6.4.
The majority of transient occupancy tax (TOT) generated revenue shall be directed toward the promotion of tourism, entertainment, business, and ...
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