Title
Chief Administrative Office recommending the Board receive a presentation from Steve Teshara, CEO from Lake Tahoe South Shore Chamber of Commerce on activities completed for Fiscal Year 2017-18. (Est. Time: 30 Min.)
FUNDING: N/A
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DISCUSSION / BACKGROUND
Policy 10.1.6.4 of the Economic Development Element of the County's General Plan specifies that, "The majority of transient occupancy tax (TOT) generated revenue shall be directed toward the promotion of tourism, entertainment, business, and leisure travel in El Dorado County." For budget purposes, the "majority" of TOT has been interpreted to mean 51% of funds, although this figure has been adjusted upward by the Board in prior fiscal years.
To accomplish the goals of the Policy, the County has entered into agreements with various organizations over the years that act on the County's behalf to promote tourism, entertainment, business, and leisure travel.
Effective July 1, 2017, the County entered into an agreement (Funding Agreement #085-F1811) with the Lake Tahoe South Shore Chamber of Commerce to conduct the following during the period of July 2017 through June 30, 2018:
SAMPLE THE SIERRA
1) Continue to increase vendor participation over prior years;
2) Continue to increase attendee participation over prior years;
3) Drive incremental business during a non-holiday weekend by partnering with local lodging properties to offer weekend discounts or specials;
4) Pair participating restaurants with ten farmers/producers from El Dorado County; and,
5) Solicit ten El Dorado County wineries to participate at the event and to be paired with participating restaurants;
SOUTH TAHOE RESTAURANT ASSOCIATOIN (STRA)
1) Continue monthly meetings with Chamber staff facilitation and administrative support;
2) Expand marketing and PR in support of the Association brand, logo and tagline; e.g., Association is the glass sponsor for Sample the Sierra 2017;
3) Develop and deliver educational opportunities to STRA ...
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